Amazon Unveils Fire Tv, The $99 Set Top Streaming Device

Amazon Unveils Fire Tv picAmazon have unveiled its new streaming device called Fire Tv, the $99 device is ready to compete with Apple, Roku and Chromecast, and it seems that this new device is doing all the right things.

The Fire Tv is a set top box that you plug into your TV that runs on an open Android ecosystem and comes with plenty of apps including Netflix, Pandora, Hulu Plus, Crackle, and more. But unfortunately, it lacks HBO Go and Vudu, which is a damn shame. Regardless, you can either buy or rent shows right on the menu.

One of the benefits of using the Fire Tv is the easy to use aspect of the device, you just plug it in and voila, also you can find what you’re looking for with such ease. Fire TV is essentially a little black box with a quad-core processor and its very own dedicated GPU. It has 2GB of RAM, Mimo dual-band Wi-Fi, which enables it to boast three-times the speed of Roku, Apple TV, and Chromecast.

Fire Tv supports 1080p streaming, and includes Dolby digital surround sound out via HDMI out. With its thin design and thin, sleek, small black remote that works via Bluetooth, the Fire Tv looks stylish.

As reported by Gizmodo, The interface of the Fire TV is pretty simple. It’s a black, easy-to-read home screen where things like your watchlist, movies and TV shows and search are listed. And it moves quickly, at least in a demo. It features added convenience factors—for example there’s a feature called ASAP that, when you click the Play button on the remote, it starts playing your movie or whatever instantaneously. It also predicts what you want to watch. As if you needed another incentive to watch more TV.

The voice search feature on Fire Tv works well as demonstrated on the launch by one of the Amazon Exec. But it also remains to be seen whether it’s something anyone actually wants. Hey I always want to shout at my TV and get fast results. Just check out this hands-on by Techcrunch.

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