Do You Know What Samsung Means?
Samsung is one of the most successful companies in the electronics arena, you see more and more this popular brand on not just TVs, but phones and tablets. But did you know what the meaning behind the name Samsung actually means? maybe it’s something you don’t think a lot but many think the name Samsung is quite obscure.
To know the meaning behind a brand name, sometimes you have to know the location of the company, Samsung is a company based in Seoul, South Korea, and as such, its name is purely Korean. As such Samsung is actually a word made of two parts – Sam and Sung, and each of them has a meaning. Sam stands for ‘three’ and Sung means ‘stars’, so combined together Samsung literally translates as ‘three stars’ or ‘tristar’.
This Korean symbol called ‘hanja’, stands to signify something that Samsung is “big, numerous, and powerful” (translated from the ‘sam’ hanja), and ‘eternal’ (as in the ‘sung’ hanja). Summing it all up, we have something big, powerful, and eternal embedded right in Samsung’s DNA, its brand name.
In the 30’s the ‘tristar’ in samsung name is actually use in the logo until the 1993 when Samsung uses a new logo you know now, and this current Samsung logo design is intended to emphasize flexibility and simplicity while conveying a dynamic and innovative image through the ellipse, the symbol of the universe and the world stage. The openings on both ends of the ellipse where the letters “S” and “G” are located are intended to illustrate the company’s open-mindedness and the desire to communicate with the world. The English rendering is a visual expression of its core corporate vision, excellence in customer service through technology. The basic color in the logo is blue, which the company has employed for years, symbolizing stability, reliability, and corporate social responsibility.
So there is a hope and passion that hides beneath each brands logo and name, and Samsung has been growing ever since from of a few families of landowners. Now, Samsung employs over 236,000 people across 79 countries in the world (apart from Korea), and it’s one of the world’s 10 most valuable brands.